Brand Community

During the last fifteen years, there are many popular subjects: relationship marketing and brand building,etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem,more scholars focus on the relationship between consumer and brand, but Muniz and O’Guinn(2001) did more research on the relationship among consumers, and put forward a new brand concept – Brand Community. This concept comes from â€Å"consumption community†,which was first proposed by historian Daniel Boorstin(1974), ‘in the modern era of high mobility, people look not only to communality of consumption behavior but also to neighborhood as a basis for feelings of community.’ The same as consumption community, brand community is also initiative and drive of individuals’ co –operating at the beginning, after that, enterprise start to take advantage of the power of brand community to build brand loyalty and brand equity, therefore, brand community is becoming a new weapon of marketing. In this essay, I make literature review surveys on scholarly articles, books relevant to brand community, providing a description, summary and critical evaluation of brand community. Firstly, discuss the origin and definition of brand community. Secondly, summary the research status and the dynamic natures of brand community which are different from consumption community, briefly introduce three main features of brand community. Thirdly, illustrate evolution of brand community model. Fourthly, case study, use case of Starbucks to explain the implications of brand community. Finally, conclusion and the prospect of research. 1 Demarcation of Brand community 1.1 Origin of Brand community During the last few years, there is a trend that academic research on consumption activities moved away from considerations of individual to a focus on communal. The word ‘community’ was used frequently. ‘consumption community’ (Boorstin, 1973). ‘Subcultures of consumption’ (schouten and McAlexander, 1995). ‘Band community’ (Muniz and O’Guinn, 2001; McAlexander et al., 2002).These communities are referred to as ‘social collectives’ (Greenwood, 1994). ‘Life-mode communities’ (Firat and Dholakia, 1998) and‘neo-tribes’ (Cova, 1997). Brands provide the linking value to some individuals who wants to become member of these communities. These communities seize the idea that people have relations with other people and such relationships are constructed around a fulcrum acted by brands. Harley Owners group(HOG)is a good example of the brand providing such linking value(Fournier et al.,2001).There are more and more descriptive studies detailing the features of such communities: Star Wars fans (Brown et al.,2003); Sun’s Java Center community (Williams and Cothrel,2000) and Nutella(Cova and Pace, 2005). In a word, communities are expected to provide benefits for the organisation: they affect brand equity and create a stable base of loyal, enthusiastic consumers (Muà ±iz and O’Guinn, 2001; McAlexander et al., 2001). Actually, it is not easy for a brand to establish a community. Brand-centred communities may typify themselves to open up a utopian place in the contemporary world.Kozinets (2001) noted that ‘impossibility and dreamness together with deep motivational power and desire’ While utopianism enables customers to engage with reality rather than merely escape into fantasy (Geoghegan, 1987).Which means transform and subvert are the two abilities of utopian (Maclaran and Brown, 2001).Members and the relations among them compose a community. McAlexander and Koeing (2002) identify communities on the basis of identification among community members(a neighborhood, a leisure pursuit, an occupation and devotion to a brand).Brand community is a new type of community, different from traditional community, can form a strong image, a lengthy history around brands.Actually,it is a community established with brand-centric 1.2 Definition of Brand community Because brand community is a new concept, there is nounified definition in academia, but we can define it from two parts: narrow and broad meanings. Narrow meaning is represented by Muniz and O’Guinn. Based on the research on some brands, such as Ford Bronco, etc.Muniz and 0’Guinn (2001) noted a brand community is a no-geographically bound and specialized community based on a structured set of social relationships among admirers of a brand. It highlight the point connection of brand community is brand not region, and brand community has three essential markers (Muniz and O’Guinn, 2001). Bagozzi (2006) noted that brand community is consumption community with common enthusiasm for a certain brand or certain good social cognition (environmental protection), the members realize collective objective or express the common emotional and commitment through common action. Substantiallyï ¼Å'this is as the same as Muniz and O’Guinn’s definitionï ¼Å'they both emphasize the expressions of emotion and action from a certain brand McAlexander (2002) expended this conceptï ¼Å'the broad meaning of brand community is a connection network with focal customer as centre, besides brand relationship, there are many other relationships. This concept emphasizes the Consumers’ all-round experience of brand. Upshaw and Taylor (2001) made a broad explanation to this conceptï ¼Å'they documented that all the stakeholders who have relationship with the brand (including employee〠customer〠stockholder〠supplier and strategic partnered) compose brand community. 2 Basic theory and concept 2.1 Research Status Brand community is becoming an increasing popular topic in brand management research; however, the short-lived time leads to its present research is preliminary, and mainly focused on the concept, features, origin, impact and modes, etc. For example,Muniz and O’Guinn(2001)claimed that brand community has three essential features of community: consciousness of kind, rituals and traditions and moral responsibility. Schau and Muniz (2002)reported the value of brand community image is important to consumers identify centified;Schmitt , Rogers and Vrotsos (2003)described the performance of brand community in Jeep,BMW and many other vehicle brands;Hoeffler and Keller (2002)noted the improving consciousness of brand community is in favor of enhancing brand equity based on consumers; McAlexander , Kim and Roberts (2003)researched the relationship between brand community and consumers satisfaction, consumers loyalty, and claimed that consumers loyalty is not only affected by customer satisfaction, but also by brand community. Belk and Tumbat noted that it is not easy for a brand to establish a community.(Schouten and McAlexander, 1995; Kozinets,2001;Muniz and Schau,2005).There are many scholars focusing on virtual community, documented the classify of community and marketing strategy (McWilliams , 2000 ; Monica , 2000 ; Wind , Mahajan and Gunther ,2003). All above research enrich the brand community theory, but there is a serious problem: research only stays on statical concept ,feature and primary implication phase.Muniz and O’Guinn said the future of research is to know how brand community change in different social situation. 2.2 Dynamic Natures Consumption community and brand community are different on several dimensions:firstly,Muniz and O’Guinn(2001)noted that brand community is non-geographically bounded, they may be either scattered(Boorstin,1974),or geographically concentrated (Holt,1995).Geographical concentration is the dimension of social context. To be more exact, interactions within a brand community may be rich in social context. Communication may be predominantly face to face,nediated by electronic devices(Boorstin,1974).Members may have a number of information about each other(gender,age and background).There is little understanding of movement along this dimension. The temporal stability of a community can be asset to marketers in as much as legerity equates with a long-term, stable valuable market communities can share useful consumption experiences. (Arnould and Price, 1993). 2.3 Three main features 2.3.1 Consciousness of kind This feature includes two sides: legitimacy and oppositional brand loyalty.Muniz and O’Guinn noted that members feel an significant connection to the brand and toward each other, even they are strangers, members feel they know each other, â€Å"the link is more important than the thing †(Cova,1997,p307).They also can distinguish who is the real member by judging whether he is familiar with and in favor of the brand, not just because of chasing fashion to use product of the brand.Sometimes,brand community members build community to share common experience and brand connotation to fight with other brands. That means community will become more solidarity when facing with threats (Muà ±iz and O’Guinn, 2001). 2.3.2 Shared rituals and traditions The main point of this feature is shared consumption experience. It consists of celebrating the history of the brand and sharing brand stories. The transmission of brand community is life-affirming to establish its culture. At the same time, brand history is brand community’s cultural equity. Sharing brand stories playing a significant role in brand building and maintaining. It strengthens consciousness of kind among brand members and contributes to imagined community. It also reinforces members ‘identity to the brand and help members learn more about communities’ value. Ads play a significant role in brand community rituals and traditions. Members are concerned with ads as they display the brand to those outside of the community, and themselves (Muà ±iz and O’Guinn, 2001). 2.3.3 Moral Responsibility Its definition is â€Å"a sense of duty to the community as a whole and to individual members of the community† (Muà ±iz and O’Guinn, 2001).There are at least two traditional communal missions: the first one is integrating and retaining members, there is the presence of a social moral consciousness in traditional communities, they recognize the bounds of what is appropriate and inappropriate, right and wrong. Another is assisting in the use of the brand. Assistance is to help community members, both known and unknown, repair the product or solve problems. Assisting is one of the places in which computer-mediated communication offers a great deal of information (Muà ±iz and O’Guinn, 2001).According to the primary nature of the relationship, the assistance offered between individuals sharing a communal bond is specialized (Wellman, 1990; Wellman and Wortley, 1990) 3 Evolution of Brand Community model 3.1 Traditional Brand community Model Boorstin emphasized the relationship between product (brand) and customer in consumption community model (figure 1).Customers look brand as the promise enterprise made for the products function value and image. Enhancing brand means the contract between enterprise and customer. To satisfy different needs from different target market, different brands need different brand positioning, even the same brand, with the changing of customers’ need, also need change brand positioning. Therefore, Boorstin took the perspective that consumption community is customer-centric, the development of brand should stick to customers’ need as the guide. 3.2. Triangle Brand community model Muniz and O’Guinn ,who are the initiator of the theory of brand community, enrich the relationship model of â€Å"customer-brand†, emphasized brand as intermediary (figure 2).With the development of social economy, customers are not confined to need for product (material level), they are not only concentrating on the function value of products own, more concentrating on consuming the product can give them symbolic significance and emotion interests. The similar experience and shared emotion among community members give them more emotion value than product function value. Brand community Triad Model break through the single dimensionality in traditional â€Å"customer-brand†, concentrate on the relationship among â€Å"customer-customer†. Weakness is that the brand will be influenced not only by customers belong to itself, but also by customers belong to other brands. For example,Many customers will interview the website and forum before purchasing products, they can find information about many other brand customers. 3.3. Brand stakeholder relations model Upshaw and Taylor came up with a new Masterbrand Community model based on Brand community Triad Model. Their opinion is all the stakeholders with brand should include employee,customer,stockholder,supplier and strategic partnered.compose brand community(figure 3).A good brand image is the base of community, while these stakeholders play an significant role in maintaining brand image and reputation, only be kind to these stakeholders ,can brand have attraction. It is the motivation of brand community. This model organizes many factors which can influence brand to build and maintain the harmonious relationship between them. Although this model emphasizes that many kinds of stakeholders are important to brand building, it involves too many complicated relationships which is not easy for analysis and research. Besides, this model strengthens brand’s core position, neglect customers playing an important role in brand building. 3.4. Focal customer model Based on Muniz and O’Guinn’s brand community theory (2001), McAlexanderï ¼Å'Schouten and Koening (2002) put forward Focal Customer Model. This model emphasizes brand, product, customer and marketer are important factors to compose brand community, and bring four relationships into brand community: customer and enterprise, customer and product, customer and brand, customer and customer. This model’s feature is highlighting the focal customer playing linking role in brand community. Besides Muniz’s â€Å"relationship among customers†, they added product, brand and marketer. Although this structure is more comprehensive, it has drifted â€Å"brand community† raised by Muniz, which studied the relationship among customers. McAlexander’s opinion actually is another closely related topic-brand relationship. A research specialist in brand relationship field, Fourier (2001), expended the relationship between brand and customer to four relations as McAlexander’s model. Based on new product diffusion theory, focal customer is playing an opinion leader during product diffusion process, they are the base of enterprise. So, when enterprices want to attract new customers, also should pay more attention to focal customers’ satisfaction and loyalty. 3.5 conclusions The premise of research on brand community is better understanding of brand community models. From the focus of the study,Muniz’s and McAleXander’s models focus on customer, while Upshaw’s model focus on brand, the difference is that former model studied the role customer playing in brand building, the later studied all the factors can influence brand. From the range of the study, Upshaw’s mode is very comprehensive, but too complex; it is difficult to consider all types of relations in one study at the same time. That is the reason why it is seldom used.Muniz’s and McAlexander’s models are more useful, but from the logicality of study, their models did not distinguish the importance of all types of relations, that is to say, they did not tell us which relation playing an important role in brand community. 4 Case study: The success and failure of Starbucks Founded in 1971, Starbucks has the fastest growth rate of any company in the history of retailing. (George and Pierce, 2007)Starbucks sells mainly coffee, and even were it the best coffee in the world it would still only be coffee. The question spontaneously arises, however, why is Starbucks today a brand to be counted among the elite of mythical brands? What has made the consumer pay a premium price for something they would normally have paid significantly less for? The answer can be found in the fact that Starbucks’ marketing approach goes far beyond the tangible component of the product by infusing coffee with new symbolic values and brand community. A high quality of coffee, widespread locations and commercial partnership agreements have undoubtedly contributed to the company’s growth, but these elements are not sufficient to make a brand a global myth, an authentic icon of postmodern society. An exchange from the movie Duplex illustrates the bohemian image Starbucks has acquired as a place where writers and other intellectuals are welcomed as part of a specific community. In the film, a young wife, played by Drew Barrymore, turns to her writer husband and says †Well, what if you got out of the house for a little while and went to write at, like a Starbucks or something? † †It would be nice not to have to write at Starbucks with all the other novelists,† replies the young man, played by Ben Stiller.It is precisely this which is the true essence of Starbucks: a place which evokes symbolic values and brand community values which go beyond coffee and the products sold and which makes a sign a metropolitan legend. It is feeling part of a community like that of the writers looking for success quoted in the film, and many morebesides,which makes consumers identify with a place where, when it really comes down to it, what you mostly do is just drinking cof fee. A person who habitually goes a sort of community to do so not just to drink a cup of coffee but to access a sort of community where they find values, models and behaviors which they tend to recognize themselves in. While Starbucks continued to enrich its context with new meanings and values, other competitors continued to simply sell coffee (Shu-pei Tsai, 2005), Starbucks’s performance demonstrates how, by enhancing the atmosphere and making the place of consumption a space linked to trendsetters and not the minority fringe of the population, by creating a sense of belonging and community, it is possible to achieve success even when satisfying routine needs. As Volli says, Starbucks â€Å"is together closed and secret but also open and public, it shows and hides at the same time, it simultaneously exercises modesty and seduction, the secret and the recall†(Volli,1998).Starbucks has known how to invest a new way of communication ,strongly centered on the communicative processes among members of its brand community and between its members and the outside world. There is no perfect in the world,with the development of society,economy and many other aspects,Starbucks also should face with some shortage and challenge.The greater standardization of the â€Å"structures† has slowly made them lose the bohemian charm which the first points of sale had, and that aroma of coffee which represented the heart of the brand community offering in Starbucks has progressively weakened. The sensory connotation which immediately hits you when you enter a Starbucks and which creates around it a relaxing atmosphere similar to that felt in a club of people who share the passion for coffee, is gradually getting weaker. But the problem is not limited to reduced olfactory involvement, if anything it involves the fact that the chain is losing its soul of the past, becoming more and more like a conventional chain and losing that atmosphere which was so dear to its founder of a small neighborhood ship, whose emotive warmth can generate particularly intense experiences. We could say that this is one of the risks which companies which have been able to build real communities around their brands find them having to face. When the brand becomes as developed as Starbucks, its audience widens and new consumers, with characters different from those of the community’s original members, take possession, thus reducing the initial followers’ feeling of belonging. Infact, belonging to a community satisfies the desire of individuals to share common aspects with other individuals and in that way express their distinctiveness from other social groups. When those very people they are trying to distinguish themselves from try to become part of the community, it is necessary to know how to manage this process by trying to preserve the symbolic consistency of the brand rather than adapting it to the new context. This is a natural process: the company does not live so as to remain in the ghetto of the niche; it is in development a growth that we find the preservation of its vital functions, but the process must be handled with extreme care, avoiding compromising the good and the unique that has been built.

Every Child Is Special

In   this   world,   children   exist   with   exceptional   behaviors.   Their   behavior   is   hard   to   accept   for   the   society.   Teachers   play   a   very   vital   role   in   making   them   educated.   First   of   all   teacher   should   be   trained   to   work   in   the   school   where   there   are   children   with   exceptionalities.   Sometimes   it   becomes   very   hard   for   the   teacher   to   react   in   a   right   manner   when   they   teach.   The   students   with   behavioral   issues   needs   extra   of   teaching   and   attention. The   small   classes   would   help   a   lot   in   teaching   them   effectively.   Also   there   must   be   a   room   for   visiting   faculty   to   come   and   take   extra   sessions.   This   not   only   comes   out   to   be   beneficial   for   children   but   also   is   a   help   to   the   teachers.   There   could   be   a   new   technique   of   teaching   or   handling   the   students   and   could   be   advantageous.   The   visiting   faculty   proves   out   to   be   change   for   the   students. The   good   teacher   is,   who   emphasize   on   child's   ability   not   disability.   The   disability   must   be   removed   but   without   depressing   a   child.   A   child   must   know   about   his   disabilities,   but   he   must   also   that   he   has   abilities   which   are   more   in   number   than   his   disabilities.   A   teacher   must   teach   with   a   mentality   that   every   child   has   some   incapacities.   Teacher   should   help   a   child   in   bringing   up   his   abilities   and   should   curb   the   disabilities   silently.   Expectations   should   be   high,   because   every   child   can   achieve   some   position   in   a   society   according   to   his   potential,   but   this   needs   assistance. Environment   of   class   should   be   positive   and  Ã‚   friendly.   This   depends   on   a   teacher   that   how   she   maintain   the   environment.   Because   the   positive   environment   boost   the   learning   capabilities   of   a   child.   Also   the   behavior   of   a   child   depends   on   his   surroundings.   If   a   child   feels   threatened   by   something   then   it   is   obvious   that   his   behavior   would   change.   Sometimes   it   become   very   important   for   a   teacher   to   know   about   child's   likes   and   dislikes. Every   child   has   an   individual   goal,   so   from   time   to   time   teachers   should   keep   themselves   updated   that   how   far   he   has   progressed.   The   grade   does   not   tell   everything   about   what   the   child   has   learned   so   far.   The   emphasis   on   grade   should   be   low.   Teacher   should   know   what   he   has   learned   so   far   or   in   which   field   is   he   lacking   behind. This   also   boosts   up   the   confidence   of a   child. The   whole   learning   process   makes   a   child   tired.   This   not   only   effects   their   learning   abilities   but   also   distracts   them.   Therefore   a   teacher   should   employ   proper   techniques   for   relaxing   in   a   class.   A   child   with   attention   disorder   gets   mentally   tired   soon.   There   should   be   proper   relaxing   techniques   like   listening   to   soft   music   or   playing   games.   Playing   games   not   only   ease   a   child   but   also   keeps   them   healthy. The   first   thing   a   child   should  Ã‚   learn   is   to   take   care   of   himself.   They   should   be   made   self   dependent.   Taking,   basic   example   a   child   must   learn   to   tie   his   shoe   laces.   The   dependent   child   always   has   a   low   confidence   level.   There   must   be   short   extra   sessions   to   teach   the   students,   how   to   take   care   of   themselves,   or   how   to   be   more   organized. There   should   be   also   be   sessions   to   prevent   behavior   issues.   Sometimes   teacher   takes   a   child   as   a   normal   child,   she   does   not   lay   stress   on   the   behavior   problems.   But   she   does   not   know   that   the   lack   of   attention   by   a   teacher   encourages   the   problem   in   a   child. But   sometimes   these   session   proves   out   to   be   futile   as   students   continues   to   misbehave,   then   it   is   necessary   to   know   that   they   are   misbehaving   because   of   these   sessions.   Because   the   sessions   does   not   fit   to   their   needs   every time,   and   they   wait   for   someone   who   can   help   them   in   personal. In   case   of   higher   education   there   are   many   faculties   who   are   taking   a   single   class.   The   coordination   between   these   faculties   is   a   must   so   that   the   students   does   not   get   confused   between   all   the   faculties.   A   teacher   has   its   own   style   of   teaching   and   if   another   teacher   comes   and   teaches   them   in   totally   different   style   it   becomes   hard   for   the   students   to   know,   which   one   they   should   follow.   Therefore   all   the   faculties   teaching   a   particular   class   should   know   about   each   other   teaching   styles,   it   becomes   easy   for   a   student   to   learn. Teacher   should   make   sure   the   behavioral   improvements   and   achievements   generalize   to   other   situations.   They   should   make   sure   that   what   they   teach   should   apply   in   most   of   the   real   world   situations.   The   generalized   teachings   proves   out   to   be   more   beneficial   to   the   students,   as they   come   to   know   the   particular   thing   that   they   have   learned   can   apply   in   the   most   of   the   problems.   This   type   of   teaching   method   proves   out   to   be   very   beneficial   because   students   can   learn   more   things   with   less   stress   on   their   brains. Students   should   learn   to   socialize   with   other   students   who   may   or   may   not   be   disable   like   them.   The   interaction   with   other   students   should   be   started   at   the   beginning   of   their   year.   Their   should   be   learning   centers   that   promote   social   interaction   for   these   children’s.   Necessary   social   skills   should   be   taught   in   the   learning   centers.   If   the   school   is   finding   it   difficult   to   start   learning   centers   then   skills   should   be   taught   in   the   lunch   time   or   in   the   free   period. Literature   Review:- Teaching   strategies   for   attention   deficit   hyperactivity   disorder:– Unable   to   pay   attention,   hyperactivity,   impulsive   are   the   signs   of   ADHD.   There   are   about   three   to   five   percent   of   the   students   in   United   States   who   are   suffering   from   ADHD   (   American Psychiatric Association, 1994   ).   The   students   suffering   from   ADHD   fail   to   finish   their   homework   and   are   careless.   Older   students   with   ADHD   are   less   communicative   and   react   spontaneously.   The   main   symptoms   are:– 1)   Restlessness 2)   Unable   to   concentrate 3)   Difficulty   in   following   instructions 4)   Losing   things 5)   Doing   little   mistakes 6)   Great   deal   of   mood   swings Teacher   should   start   with   evaluating   the   child's   needs   and   strengths.   The   assessment   should   be   done   on   the   behavior   and   academic   needs.   After   evaluating   all   their   needs   appropriate   practice   should   be   chose.   The   selected   practice   should   gain   the   attention   of   the   child   and   is   appropriate   to   their   age.   It   should   be   kept   in   mind   that   the   practice   that   is   selected   should   be   a   additional   benefit   to   the   students   who   do   not   have   ADHD.   After   selecting   all   the   practices   they   must   be   wrapped   up   in   a   single   program. After   the   conclusion   of   each  Ã‚   lesson   the   selected   practice   should   achieve   its   goal.   The   lessons   must   be   presented   in   a   different   manner.   Teacher   should   prepare   the   lesson   and   the   activities   planned   in   advance.   The   review   of   the   previous   lessons   also   proves   out   to   be   beneficial   for   the   students.   Teacher   must   identify   all   the   materials   needed   in   the   classroom,   because   sometimes   it   becomes   very   difficult   for   the   children   to   identify   the   materials   on   their   own. It   is   very   hard   for   the   students   with   ADHD   to   change   from   one   topic   to   another.   Therefore   revision   of   the   previous   lecture   is   a   must.   The   use   of   audiovisual   materials   helps   the   students   a   lot. Describe   how   students   can identify   and   correct   their   own   mistakes.   For   example,   remind   students   that   they   should   check   their   calculations   in math   problems   and   reiterate how   they   can   check their   calculations;   remind   students   of   particularly   difficult  Ã‚   spelling rules   and   how   students   can   watch   out   for   easy- to – make   errors. If   the   teacher   tries   to   lower   the   noise   level   in   the   classroom   it   helps   a   child   in   maintaining   his   focus. Teaching   strategies   for   students   with   emotional   behavioral   disorder:- For   teaching   the   students   with   EBD   teacher   should   encourage   the   positive   learning   techniques.   The   objectives   of   the   lesson   should   be   presented   before   which   helps   in   predictability.   The   presentation   should   be   exciting,   and   if   the   students   performs   well   he   should   be   given rewards.   This   helps   a   lot   in   dealing   with   the   students   with   EBD.   The   vocabulary   used   in   the   presentation   should   be   lucid   and   the   feedback   should   be   given   immediately. The   lessons   should   be   started   with   the   interesting   items   or   questions.   It   should   be   kept   in   mind   that   if   a   teacher   wants a   child   to   be   excited   about   learning   then   teacher   should   be   excited   about   teaching.   While   taking   up   the   lessons   students   should   know   that   they   are   learning   and   making   progress.   After   completing,   the   lesson   must   be   revised   and   the   students   should   be   prepared   to   move   to   next   lesson.   The   long   presentations   must   be   cut   into   short   presentations,   so   as   in   case   of   long   assignments.   Extra   time   should   be   given   to   students   for   completing   their   work. The   environment   of   a   class   should   be   healthy.   Rules and   regulations   should   be   made   and   teach   them   to   act   in   accordance   with   the   rules.   The   environment   of   a   class   should   be   quiet   as   well   active.   Adequate   materials   should   be   provided   to   them   so   that   they   do   not   feel   shortage   of   resources   in   between   the   lecture.   There should   be enough room   for   the   students   to   move   in   the   classroom   without   disturbing   each other   and   adequate   space   must   be   provided   to   them   for   their   personal   belongings.   The   classroom   rules should   be   less   and   positive.   They   should   emphasize   more   on   like   what   students   must   do   in   class. Teacher   should   communicate   with   a   child   in   a   non   threatening   manner   and   should   show   the   personal   interest   in   a   child.   This   makes   a   child   feel   good   and   boost   up   his   confidence   level.   Proper   gestures   and   body   language   is   very   important   in   communication.   The   gesture   given   should   be   holding   longer   than   normal.   Speaking   slowly   and   clearly   are   also   very   important.   Proper   wait   time   should   be   included   because   some   students   are   slow   learners. Managing   behavior   is   very   important   in   dealing   with   the   EBD   students.   Sometimes   it   proves   out   to   be   very   beneficial   to   ignore   the   negative   behaviors,   because   sometimes   a   child   behaves   negatively   in   order   to   grab   the   attention.   Punishment   should   only   be   used   in   a   case   when   the   behavior   of   a   child   is   harmful   for   other   students. There   must   be   a   social   problem   technique,   which   effectively   identifies   the   problems   and   provides   the   best   solution   for   it.   Anger   management   is   the   main   problem   with   the   child   suffering   from   EBD.   Anger   is   natural   so   it   useful   to   teach   anger   control   techniques   rather   anger   elimination   techniques.   The   first   step   in   anger   management   is   to   convince   a   child   that   he   should   change,   teaching   relaxation   techniques   helps   a   lot. Teaching   strategies   for   the   students   having   learning   disabilities:- Learning   disabilities   is   a   problem   in   which   a   child   finds   difficulty   in   organizing   received   information,   remembering   them,   manipulating   them.   But   with   the   effective   learning   strategies   they   can   be   taught   effectively.   The   common   symptoms   are   difficulty   in   learning,   poor   memory,   difficulty   in   remembering   facts,   confusion   among   the   basic   words,   spelling   and   reading   errors,   impulsive   behavior   etc.  ·      The   course   load   should   be   low,   because the   course   load  Ã‚   will   make   them   even   more   poor   learners.  ·    Questions should   be   asked   in   a   clarifying   manner,   the   language   used   must   be   easy   to   digest.  ·      The   key   points   of   the   chapter   must   be   told   before   the   beginning   of   the   chapter.  ·      While   writing   on   the   board   verbalize   what   is   being   written,   the   audio   and   video   effects   in   teaching   boost   up   the   learning   capabilities.  ·      The   environment   of   the   class   must   be   peaceful   so   that   the   students   do   not   feel   diverted.  ·      The   assignments   should   be   given   in   oral   form   as   well   as   in   written   form.  ·      They   should   be   given   more   time   to   complete   difficult   assignments.  ·      The   pace   of   teaching   should   be   kept   in   accordance   with   their   learning   abilities.  ·      Using   plenty   of   examples   in   the   presentation   makes   their   understanding   level   high.  ·      Encourage   them   to   borrow   the   classmate’s   notes   if   required.  ·      Colored   apparatus   must   be   used   for   high   visual   recognition. Group   discussion   helps   a   lot   for   the   students   having   learning   disabilities,   for   them   group   discussion   is   fun   as   well   as   is   beneficial   in   learning.   Encourage   them   to   ask   questions   during   or   after   the   lecture   to   make   sure   that   they   have   understood   completely.   Teacher   must   pay   individual   attention   towards   every   child.   Frequent   sessions   with   a   child   for   proper   assessment   should   be   conducted.   Using   large   fonts   make   their   processing   fast. Give   individual   conferences   to   guide   students   with learning   disabilities   to   monitor   progress   and   understanding   of   the   assignment   and   of   the   course   content. Examples   of   science   role   models   with   disabilities   should   be   given   to   them   frequently   so   that   they   do   not   feel   depressed.   Encourage   them   to   ask   for   help   whenever   needed. It   would   be   wrong   to   assess   the   potential   of   a   child   on   the   basis   of   test   scores.   Every   child   has   its   own   strength   and   weaknesses. Summary:- The   main   aim   of   teaching   is to educate   individuals   who   are   active   members   in   the   society   at   it’s   various   levels. Teachers   are   very   important   in   our   society   because   we   need   them   to   provide   our   youth   with   the   knowledge   and social   experiences   they   will   need   to   improve   their   future   and   the   future   of   the   entire   planet. While   teaching   students   with   exceptionalities   teacher   should   keep   in   mind   that   every   child   is   special.   Teacher   should   not   run   from  Ã‚   their   responsibilities,   they   can   change   the   life   of   these   children’s.   Every   child   likes   different   environment,   so   it   better   for   a   teacher   to   try   to   educate   them   keeping   in   mind   their   likes   and   dislikes. Teachers   can   apologies   to   the   government   to   issue   the   policies   which   are   in   pure   favor   of   these   children’s.   Like   in   maximum   countries   reservations   are   made   for   these   children. The   teachers should   motivate   the   society   around   them   to   take   care   of   these   children.   We   should   all believe   that   there   are   hopes   for   those   children’s   and   we   can   do   something   for   them.   These   children   have   their   own   qualities   like   others   and   they   can   help   our   society   uprising.   No   one   should   take   it   as   taken   for   granted   because   this   can   happen   to   any   body,   what   if  Ã‚   they   got   suffered   with  Ã‚   the  Ã‚   same.   The   society   will   surely  Ã‚  Ã‚   turn   their   face   around   from   those   children.   But   if   we   all   together   work   for   them   then   changes   can   be   there. Questions:— 1)   Did   you   ever   felt   frustrated   in   teaching   students   with   exceptionalities? 2)   What   are   the   important   strategies   adopted   by   you? 3)   How   you   will   handle  Ã‚   the   disputes   between   the   students? 4)   Any   special   apparatus   is   required   for   teaching   them? 5)   What   are   the   methods   you   have   implemented   to   provide   social   exposure? 6) According   to   you   what   kind   of   environment   do   you   think   is   best   suited   for   them? References Adelizzi,   Jane U.   &   Goss,   Diane B.,   (2001),   Parenting   children   with   learning disabilities,   Greenwood Publishing  Ã‚   Group,   ISBN: 0897897722 Dockrell, Julie,   & McShane, John   (1993), Children's   learning   difficulties:   A   cognitive  Ã‚   approach,   Blackwell Publishing,   ISBN: 0631170170

Cadbury Schweppes plc

Cadbury Schweppes plc Introduction Cadbury Schweppes plc is a confectionery and non-alcoholic beverage company. The Company’s products include brands, such as such as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett. Cadbury Schweppes operates in five segments: Britain, Ireland, Middle East and Africa (BIMA), Europe, Americas Confectionery, Asia Pacific and Americas Beverages. Americas Confectionery, BIMA and Europe produce and distribute confectionery products in their respective geographical markets. (Google Finance, 2008). The Asia Pacific segment produces and distributes confectionery and beverages products in the Asia Pacific region. Americas Beverages market, produce and distribute branded soft drinks in North America. During the year ended December 31, 2007, the Company acquired confectionery businesses in Romania (Kandia-Excelent), Japan (Sansei Foods) and Turkey (Intergum). (Google Finance, 2008) Rio Tinto plc and Rio Tinto Limited operate a s one business organization (Rio Tinto). Rio Tinto is an international mining company. The Company’s business is finding, mining and processing mineral resources. (Google Finance, 2008). Its major products are aluminum, copper, diamonds, coal, uranium, gold, industrial minerals (borax, titanium dioxide, salt, talc), and iron ore. Businesses include open pit and underground mines, mills, refineries and smelters, as well as a number of research and service facilities. On October 23, 2007, Rio Tinto acquired Alcan Inc. (Google Finance, 2008) Both companies have operations that span across national boundaries, as well as long term liabilities. This indicates that they face both exchange rate and interest rate risks. This paper is aimed at looking at the different exchange rate and interest rate risks that these companies face, the risk management policies, the instruments used in hedging these risks and the implications of these risk and risk management strategies to investors. H aving said this, the paper will now go on to discuss the different types of risks. Currency Risk Currency exposure refers to the risk of financial loss that a company suffers as a result of changes or fluctuations in interest rates. The financial loss may come as a result of changes in the value of cash flows or as a result of changes in the recorded value of assets and liabilities of the company. There are three main types of exposure that a company may face. These include (Shapiro, 2003): Translation exposure; Transaction exposure; and Economic Exposure. Translation exposure is the exposure a firm faces because of its assets and liabilities that are denominated in foreign currency. It is the exposure that is basically faced by multinational companies that have subsidiaries in many other countries. Translation exposure has no major effect on value of the firm because it affects only balance sheet and income statement items that are denominated in a foreign currency. Transac tion exposure is the exposure a firm faces as a result of its contractual obligations that are denominated in a foreign currency. It represents the exposure a company faces as a result of its contractual obligations that have already been booked but that would be settled at a future date (Shapiro, 2003). These include for example, repayment of loans denominated in overseas currencies, purchases from overseas companies and dividends

Strategic managemt internation expansion strategy Essay

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Globalized Communication Essay Example | Topics and Well Written Essays - 750 words

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Miniaturization Essay Example | Topics and Well Written Essays - 5000 words

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Essay topic in reference to Personally Identifiable Information and

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Literature Review Parent's Impact on Children's Physical Activity Essay

Literature Review Parent's Impact on Children's Physical Activity Levels - Essay Example But these studies have been anything but simple. The evolution of man when studied on children is an uphill task to say the least. There are many complex phenomena that are involved in it, and one should be conscious while making the same assumptions for adults that one makes for children. There were a huge number of interesting findings that lead to learn more about the way children behave in general, especially in the realm of physically activity. One would like to assume, that since there are obvious differences between children, this it would be fair to assume that they are different on some form of physical attribute as well. Eccles et al (1997) concludes that, children have more competence beliefs for physical values in so far as learning from the parents is concerned. This variation is not only of academic value, but would also end up determine possible patterns of behavior, which would in turn establish both individual as well as social behavior, that can have economic as well as political implications. Therefore, in order to form a conclusion about the ability of children to read and the differences therein, it is important to consider the biological and psychological basis of the same. In a recent study, children's development was shown to be affected by the content of the activities (Oakhill and Petrides, 2007). Therefore, an act that actually triggers their fancy, and would be of some value to their interests is likely to have them engrossed in the activity for a greater amount of time. The way children start physical development, and the differences therein are crucial to understand before an impression about their future development can be formulated. It is the difference in choice of toy that they start showing initially, from which the first signs of gender identity appear to develop. Parents' role in encouragement and support It has now been established that children from a very young age start to develop affiliation and understanding of the parents. Even when a child is of a few months, he/she starts to show sense of attachment as Piaget has been able to conclude through his work. From about 9 months onwards, children start to get appreciation of familiar figures, and their absence as potent matters of existence. This then transforms into attachment in due course, which transcends into role identification. Stewart, et al, (2003) elucidates that "physical activity interventions targeted at children should include and evaluate the efficacy of individual-level and community-level strategies to increase parents' capacity to provide instrumental and motivational support for their children's physical activity." This further is also supported by Cleland, et al, (2005) wherein it is established that parental exercise influences their children's participation in extracurricular sports. The behaviorist theory entails that a person learns every thing from its environment, and that a person is more likely to produce an act, which he has seen before. It can also be understood in the context of imitating or modeling, whereby similar acts are repeated. "Environmental influences such as parental approval and social custom shape us into wanting certain things and not wanting others" (Rathus, p. 399, 2002). In the same light, Garrett, et al (1999) purport that it is worth considering that children are nor necessarily a unanimous group; they

Current US GDP Figures and the Current State of the US Economy Research Paper

Current US GDP Figures and the Current State of the US Economy - Research Paper Example Economic system is the process of construction, distribution and consumption by specific people within a particular geographical setting. The people can be individuals, association, and businesses or government (Mankiw, 2011). With these considerations, the paper intends to illustrate the current GDP figures and the current status of the US economy. Current US GDP Figures The GDP figures in the US have witnessed a considerable fluctuation in the past decade. In the United States, the GDP figure in the year 2013 stands at 15684.80 billion US Dollars. Approximately, 25.30% of US GDP represents the world economy. The figures related to the US GDP were illustrated by World Bank Group. From 2004, the GDP figures have endeavored to attain peak position but in 2010 it came down to 13893.3 billion US Dollars from 14219.3 billion US Dollars in 2009. Then again, from 2010 onwards, it has kept on increasing, which signifies a relatively stable condition of the US industrial sector (Trading Econ omics, 2013). US GDP Source: (Trading Economics, 2013) The production of goods and services by the labor and assets located inside the United States has significantly increased to 2.5% in the 2nd quarter of 2013 as reported by Bureau of Economic Analysis. According to the 1st quarter of 2013, the GDP was 1.1% and 0.1% in 2012 Quarter 4 (Cable News Network. A Time Warner Company, 2013). The total GDP in June 2013 was estimated to be US$16.6 trillion. The US has one of the strongest and industrially advanced economies in the world. Rental, leasing, real estates, educational services, health care, professional and insurance constitute over 40% of GDP (Trading Economics, 2013). The following illustration depicts the distribution of GDP in the leading industrial sectors in the US: Government related services: 13% of GDP Transportation, utilities, warehousing and information: 10% of GDP Retail and Wholesale trade Centre: 12% Manufacturing, Mining and Construction: 17% of GDP Agriculture: 1.5% Source: (Trading Economics, 2013) The recent boost in the economy has facilitated the US in terms of ensuring more exports and fixed investment. Moreover, with the enhancement of the economic purview, there has been an augmentation in expenditure by local government and reduction in the imports along with deceleration in private firms’ investment and in personal expenditure (Sivy, 2013). US GDP % Change on a Quarterly Basis (2011 to 2013, Q2) Source: (Cable News Network. A Time Warner Company, 2013). Current State of US Economy The history related to the US economy could be viewed with reference to the influence made by the European settlements. US economy is the world’s leading and technologically advanced economy. The nominal GDP of US was reported to be US$16.9 trillion in June 2013. US economy is determined to be a mixed economy and is able to uphold overall growth in GDP. The US has huge natural resources, advanced infrastructure and high productivity. The na tion is the 2nd largest producer related to natural gas and 3rd major producer of oil as well as it is 2nd biggest trading country in the world following China. From 2010, the US has remained the world’s largest producer (The Heritage Foundation, â€Å"United States†). After recording more than three years of uninterrupted economic growth, at present The US economy has recorded less than 2.25% growth and is estimated to slow down to less than 1% in the near future (Sivy, 2013). The US with an economic freedom score of 76 remains down in 2013 index and noted its

Different Types of Database Management System Essay Example for Free

Different Types of Database Management System Essay A database can be a set of flat files stored on computer tape or disk or it could consist of database tables that are managed by a Database Management System (DBMS). There are different types of DBMS products: relational, network and hierarchical, multidimensional, object. The most widely commonly used type of DBMS today is the Relational Database Management Systems (RDBMS). Database management systems (DBMS) are designed to use one of five database structures to provide simplistic access to information stored in databases. The five database structures are: the hierarchical model, he network model, the relational model, the multidimensional model, and the object model. Inverted lists and other methods are also used. A given database management system may provide one or more of the five models. The optimal structure depends on the natural organization of the applications data, and on the applications requirements, which include transaction rate (speed), reliability, maintainability, scalability, and cost. Hierarchical Model The hierarchical data model organizes data in a tree structure. There is a hierarchy of parent and child data segments. This structure implies that a record can have repeating information, generally in the child data segments. Data in a series of records, which have a set of field values attached to it. It collects all the instances of a specific record together as a record type. These record types are the equivalent of tables in the relational model, and with the individual records being the equivalent of rows. To create links between these record types, the hierarchical model uses Parent Child Relationships. These are a 1:N mapping between record types. This is done by using trees, like set theory used in the relational model, borrowed from maths. For example, an organization might store information about an employee, such as name, employee number, department, salary. The organization might also store information about an employees children, such as name and date of birth. The employee and children data forms a hierarchy, where the employee data represents the parent segment and the children data represents the child segment. If an employee has three children, then there would be three child segments associated with one employee segment. In a hierarchical database the parent-child relationship is one to many. This restricts a child segment to having only one parent segment. Hierarchical DBMSs were popular from the late 1960s, with the introduction of IBMs Information Management System (IMS) DBMS, through the 1970s. The hierarchical structure was used in early mainframe DBMS. Records’ relationships form a treelike model. This structure is simple but nonflexible because the relationship is confined to a one-to-many relationship. IBM’s IMS system and the RDM Mobile are examples of a hierarchical database system with multiple hierarchies over the same data. RDM Mobile is a newly designed embedded database for a mobile computer system. The hierarchical structure is used primarily today for storing geographic information and file systems. Network Model The popularity of the network data model coincided with the popularity of the hierarchical data model. Some data were more naturally modeled with more than one parent per child. So, the network model permitted the modeling of many-to-many relationships in data. In 1971, the Conference on Data Systems Languages (CODASYL) formally defined the network model. The basic data modeling construct in the network model is the set construct. A set consists of an owner record type, a set name, and a member record type. A member record type can have that role in more than one set, hence the multiparent concept is supported. An owner record type can also be a member or owner in another set. The data model is a simple network, and link and intersection record types (called junction records by IDMS) may exist, as well as sets between them . Thus, the complete network of relationships is represented by several pairwise sets; in each set some (one) record type is owner (at the tail of the network arrow) and one or more record types are members (at the head of the relationship arrow). Usually, a set defines a 1:M relationship, although 1:1 is permitted. The CODASYL network model is based on mathematical set theory. The network structure consists of more complex relationships. Unlike the hierarchical structure, it can relate to many records and accesses them by following one of several paths. In other words, this structure allows for many-to-many relationships. Relational Model (RDBMS relational database management system) A database based on the relational model developed by E. F. Codd. A relational database allows the definition of data structures, storage and retrieval operations and integrity constraints. In such a database the data and relations between them are organised in tables. A table is a collection of records and each record in a table contains the same fields. Properties of Relational Tables: Values Are Atomic Each Row is Unique Column Values Are of the Same Kind The Sequence of Columns is Insignificant The Sequence of Rows is Insignificant Each Column Has a Unique Name Certain fields may be designated as keys, which means that searches for specific values of that field will use indexing to speed them up. Where fields in two different tables take values from the same set, a join operation can be performed to select related records in the two tables by matching values in those fields. Often, but not always, the fields will have the same name in both tables. For example, an orders table might contain (customer-ID, product-code) pairs and a products table might contain (product-code, price) pairs so to calculate a given customers bill you would sum the prices of all products ordered by that customer by joining on the product-code fields of the two tables. This can be extended to joining multiple tables on multiple fields. Because these relationships are only specified at retreival time, relational databases are classed as dynamic database management system. The RELATIONAL database model is based on the Relational Algebra. The relational structure is the most commonly used today. It is used by mainframe, midrange and microcomputer systems. It uses two-dimensional rows and columns to store data. The tables of records can be connected by common key values. While working for IBM, E. F. Codd designed this structure in 1970. The model is not easy for the end user to run queries with because it may require a complex combination of many tables. Multidimensional structure The multidimensional structure is similar to the relational model. The dimensions of the cube-like model have data relating to elements in each cell. This structure gives a spreadsheet-like view of data. This structure is easy to maintain because records are stored as fundamental attributes in the same way they are viewed and the structure is easy to understand. Its high performance has made it the most popular database structure when it comes to enabling online analytical processing (OLAP). Object/Relational Model Object/relational database management systems (ORDBMSs) add new object storage capabilities to the relational systems at the core of modern information systems. These new facilities integrate management of traditional fielded data, complex objects such as time-series and geospatial data and diverse binary media such as audio, video, images, and applets. By encapsulating methods with data structures, an ORDBMS server can execute comple x analytical and data manipulation operations to search and transform multimedia and other complex objects. As an evolutionary technology, the object/relational (OR) approach has inherited the robust transaction- and performance-management features of it s relational ancestor and the flexibility of its object-oriented cousin. Database designers can work with familiar tabular structures and data definition languages (DDLs) while assimilating new object-management possibi lities. Query and procedural languages and call interfaces in ORDBMSs are familiar: SQL3, vendor procedural languages, and ODBC, JDBC, and proprie tary call interfaces are all extensions of RDBMS languages and interfaces. And the leading vendors are, of course, quite well known: IBM, Inform ix, and Oracle. The object oriented structure has the ability to handle graphics, pictures, voice and text, types of data, without difficultly unlike the other database structures. This structure is popular for multimedia Web-based applications. It was designed to work with object-oriented programming languages such as Java. Object-Oriented Model Object DBMSs add database functionality to object programming languages. They bring much more than persistent storage of programming language objects. Object DBMSs extend the semantics of the C++, Smalltalk and Java object programming languages to provide full-featured database programming capability, while retaining native language compatibility. A major benefit of this approach is the unification of the application and database development into a seamless data model and language environment. As a result, applications require less code, use more natural data modeling, and code bases are easier to maintain. Object developers can write complete database applications with a modest amount of additional effort. The object-oriented database (OODB) paradigm is the combination of object-oriented programming language (OOPL) systems and persistent systems. The power of the OODB comes from the seamless treatment of both persistent data, as found in databases, and transient data, as found in executing programs. In contrast to a relational DBMS where a complex data structure must be flattened out to fit into tables or joined together from those tables to form the in-memory structure, object DBMSs have no performance overhead to store or retrieve a web or hierarchy of interrelated objects. This one-to-one mapping of object programming language objects to database objects has two benefits over other storage approaches: it provides higher performance management of objects, and it enables better management of the complex interrelationships between objects. This makes object DBMSs better suited to support applications such as financial portfolio risk analysis systems, telecommunications service applications, world wide web document structures, design and manufacturing systems, and hospital patient record systems, which have complex relationships between data.

New Zealand Rail System SWOT

New Zealand Rail System SWOT Summary This task is based on entrepreneurship and innovation. In this task im getting to explain key functions internal setting, system structure and organization culture, external environment, pestle, government policy, common law, opportunities and SWOT by using the example of the given company thats kiwi train. Introduction The New Zealand rail system grew from separate beginnings made by individual provinces or entrepreneurs from the 1860s onwards. Colonial Treasurer and later Premier Sir Julius Vogel made rail a major plank in his programme to develop the colony in 1870. By 1880 New Zealand Railways (NZR) was operating more than 1,900 kilometres of track, and carrying almost 3 million passengers and 830,000 tonnes of freight a year. The first half of the twentieth century was a golden age for rail. In 2003, Toll Holdings Limited, an Australian-based transportation and logistics operator, acquired approximately 85 percent of the shares in Trans Rail. As a result of Tolls offer for shares in Trans Rail becoming unconditional, an agreement between Toll and the Crown was triggered, a key feature of which was the buy-back of track and associated infrastructure by the Crown. The Crown undertook to invest $200 million in improving rail infrastructure while Toll undertook to invest $100 million in new rolling stock. In September 2004, ownership and management of the network and its assets was vested in the existing Railway Corporation of New Zealand which adopted the trading name, Kiwi Rail Network (ONTRACK). Under the agreement, Toll retained exclusive rights to the network for freight purposes, subject to meeting minimum tonnage levels annually. Key terms: Creativity is the capacity to grow new thoughts and to discover new techniques for taking a gander at issues and openings. For Example:- they create different trains that have very high speed Innovation is the capacity to apply imaginative answers for those issues and openings keeping in mind the end goal to improve individuals lives or to advance society (tvnz, 2016). For Example:-Â   kivi train provide the gift cards Entrepreneurship is the consequence of a restrained, efficient procedure of applying inventiveness and development to requirements and openings in the commercial centre. Entrepreneurs are the individuals who wed their innovative thoughts with the deliberate activity and structure of a business. Specialists trust that business visionaries prevail by deduction and doing new things or old things in new ways. Internal environment: these are the minor factor into the companythat organizations internal environment is composed of the elements within the decisions about circumstances that occur frequently within their organization along with internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture, which defines employee behaviour (Cj0KEQiA8orFBRCEpODivaOft, 2016). Although some elements affect the organization as a whole, others affect only the manager. Strength Favourable circumstances of your association show improvement over any other individual Novel or most reduced cost assets would you be able to draw upon that others Individuals in your market see as your qualities get the deal Weakness Able to move forward It be advisable for you to maintain a strategic distance Individuals in your market prone to see as shortcomings Elements lose you deals Opportunities Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to your field. Changes in social patterns, population profiles, lifestyle changes, and so on. Local events. Threats would you be able to move would it be advisable for you to maintain a strategic distance Individuals in your market prone to see as shortcomings Elements lose you deals External environment External environment refers to the major factors and forces outside the organization that have the potential to significantly affect the performance of an organization with help of pestle (transport, 2016). Political: Political factors identifies with the weights and openings brought by political establishments and to what degree the administration strategies affect the business. Government arrangements Trading arrangements Funding, awards and activities Lobbying and weight bunches Internal political issues Legal: legislation factors identifies with the laws, control and enactment that will influence the way the business works. Current enactment Future enactment International enactment Regulatory bodies and procedures Employment law Structure: the staff of kiwi train is working according to the rules and regulations. They follow all the structure because they working under legalisation. Conclusion: The New Zealand rail system grew from separate beginnings made by individual provinces or entrepreneurs from the 1860s onwards. Colonial Treasurer and later Premier Sir Julius Vogel made rail a major plank in his programme to develop the colony in 1870. New Zealand which adopted the trading name, Kiwi Rail Network (ONTRACK). Under the agreement, Toll retained exclusive rights to the network for freight purposes, subject to meeting minimum tonnage levels annually. Reference: Cj0KEQiA8orFBRCEpODivaOft. (2016, 2). Retrieved from http://www.kiwirailscenic.co.nz/?gclid=Cj0KEQiA8orFBRCEpODivaOft_EBEiQAy3mlfSAhh5KDEGUJl2BEFsxTSPH6hjNn4gZ4p2ThsVhnxrgaAmOj8P8HAQ transport. (2016, 2). Retrieved from http://www.transport.govt.nz/rail/rail-in-new-zealand/ tvnz. (2016, 2). Retrieved from https://www.tvnz.co.nz/one-news/new-zealand/overseas-climate-action-encouraging-kiwi-innovation

A Comparison of The Yellow Wallpaper and Daisy Miller -- comparison co

Society continually places specific and often restrictive standards on the female gender.   While modern women have overcome many unfair prejudices, late nineteenth- and early twentieth-century women were forced to deal with a less than understanding culture.   Different people had various ways of voicing their opinions concerning gender inequalities, including expressing themselves through literature.   By writing a fictional story, authors like Charlotte Perkins Gilman and Henry James were given the opportunity to let readers understand and develop their own ideas on such a serious topic.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Charlotte Perkins Gilman’s short story The Yellow Wallpaper, the main character is a symbol for all repressed women of her time.   Throughout the entire story, her name is never mentioned, alluding to the fact that the women of her era simply lacked their own personal identity.   Her husband treated her as a frail and incapable being.   He laughed at her fears, and disregarded her concerns as frivolous worries.   She recognized this as nothing beyond the normality, and accepts it because that is what her society deems standard.   When commenting that there must be something queer about a house so large and beautiful, yet rented to them at such a reasonable price, she continued â€Å"John laughs at me, of course, but one expects that in a marriage† (1).   John continually tells her that her illness is psychological, and encourages her to try and get more fresh air, for her own efforts will be the best for a quicker recovery.   However, on the one occasion she asks him for permission to visit her Cousin Henry and Julia, he denies her so, leaving her in tears and telling her she could not handle such a trip.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  ... ... the liberation of women everywhere.   One can easily recognize, however, that times were not always so generous as now, and different women found their own ways of dealing with their individual situations.   Charlotte Perkins Gilman’s character created a twisted image of the world in her mind, and eventually became mentally insane.   While most cases were not so extreme, this character was imperative in creating a realization of such a serious situation.   James’ character did what most rebellious young American women would do.   She broke free from cultural restrictions and lived her life as she pleased.   A woman of passion, she chose to ignore the repressive attitudes of those around her.   Women of today are still fighting for equality, but have authors of the past and women like the characters in their stories to thank for the improvements they made.

beethoven :: essays research papers

As someone who suffers from extreme hearing loss, I am amazed at the great Talent of Ludwig vans Beethoven, who as one of the greatest composers of all time wrote most of his music while he was deaf! It seems impossible, but what a genius he was. Ludwig van Beethoven was born in Bonn, Germany on December 16, 1770. His mother died while he was a teenager and his father was very abusive and a crazy alcoholic. Beethoven came from a very musical family. His grandfather became a conductor and his father played and taught piano and violin. From a very young age, Beethoven was a perfectionist and became emotional and moody when things didn’t go well with his music. Beethoven saw his world as â€Å"all or nothing,† If something he was working on wasn’t absolutely perfect, he would feel he was a total failure. In Beethoven’s life, there wasn’t room for any compromise. He began to realize that he was losing his hearing when he was 28 and he couldn’t hear the church bells ringing. Some people have said that his terrible temper was really his frustration with his music as he became more and more deaf. Beethoven became so sad about his deafness that he considered suicide. He even wrote a suicide letter to his brother to tell him that he planned to kill himself. When he was 50, he was completely deaf. As time went on, Beethoven learned how to cope with his disability. One way Beethoven coped was in order to hear the sounds; he would cut off the legs of the piano and put it on the floor , so that he could feel the sounds in the floor as he played. Once he learned how to handle this, Beethoven began to write his greatest works. Beethoven was such a perfectionist that he would rework his musical compositions for years until they were perfect. It is incredible that during his life, Beethoven wrote nine symphonies and thirty-two piano sonatas. Because of these problems, Beethoven never had many close friends or happy relationships. The music he created showed this and was almost sad and heavy, it wasn’t full of life and fun. Beethoven loved to take walks in the country and enjoy the beauty of nature. It was nature that gave him the inspiration to write â€Å"Symphony No. 6.† One of Beethoven’s earliest and most successful works was a religious composition, named â€Å"Opus 85†, in 1803, known as the â€Å"Hallelujah† choir that we all sing on Easter Sunday.

The Tarantella Dance in A Dolls House :: A Dolls House Essays

The Tarantella Dance in A Doll's House In A Doll's House, Ibsen uses many symbols. One symbol that is used to symbolize Nora's character; is a dance called the Tarantella. The Tarantella is a folk dance from southern Italy. It goes from an already quick tempo to an even quicker one, while alternating between major and minor keys. It is characterized by swift movements, foot tapping, and on the women's part, exaggerated ruffling of petticoats. It involves a lot of very fast spinning and jumping until one cannot dance anymore and is so exhausted they fall to the ground. It is in constant uncertainty, like Nora's character. The tarantella has a very interesting history. Its name derives from a little southern town of Italy called Taranto. It was believed that if a spider called the tarantula bit the townspeople, the only way to survive its bite was to do a dance called the Tarantella. The locals believed this was the only cure. If the people bitten did not dance they would suffer severe pain, muscle spasms, vomiting; most eventually died. There were not any drugs that could counteract the venom. Many believed that the sweating associated with the dance flushed the venom from the dancer's bodies. They would continue dancing for hours and even days. It was so common that musicians patrolled the fields where most of the bites took place in expectation of being hired to play for the injured. Just as the dancer is trying to get rid of the venom, Nora was trying to rid herself of the deadly outside poison. The tarantella serves as her last chance to be Torvald's doll, to dance and amuse him. "HELMER: But, my dear Nora, you look so worn out. Have you been practising too much?" "NORA: No, I have not practised at all." "HELMER: But you will need to -" "NORA: Yes, indeed I shall, Torvald.

Brighton Rock and Sherlock Holmes: A Comparison Essay

In this assignment I will be looking at the differences in writing style between Graham Greene’s Brighton Rock and Arthur Conan-Doyle’s The Man With The Twisted Lip. The style of writing is the main difference that I see between the stories of Greene and Conan Doyle, and not in the plot; partly this is due to the half a century or so time difference between the pieces, Conan Doyle’s, I guess in around 1890 (due to the date given at the start of The Man With The Twisted Lip, â€Å"it was in June ’89†) and Greene’s written in 1938, although partly it is due to the different intentions of the authors. The works of Conan Doyle were mainly popular, short stories written for a Victorian middle-class monthly periodical, â€Å"The Strand† written between 1887 and 1927, although most were written by 1903. Because of this, the structures on all levels, from plot to sentence, are simple, chronological and in the first person. Examples of this are â€Å"Isa Whitney, brother of the late Elias Whitney, D. D. , Principal of the Theological College of St. George’s, was much addicted to opium. † This is a simple statement to open the story with. It introduces a character, actually two, gives a little background information and tells us the point of the sentence, and the story (or so the reader thinks) at the end of the sentence in â€Å"was much addicted to opium†. The plot generally gives no depth to the characters and is a one-track plot due to the story being written in the first person and following the activities of one man. All of this is in striking contrast to Brighton Rock. In the first part of the novel there are three chapters. Greene’s work is not in the first person but the third. This enables Greene to follow a multi-track plot, taking in the actions of three characters; chapter one begins with ‘Hale knew, before he had been in Brighton three hours, that they meant to murder him. ‘ This shows Hale as the focus of the first chapter. Chapter two begins with, ‘The boy paid his threepence and went through the turnstile. ‘ Focussing attention on to ‘the boy’ or Pinkie. And chapter three begins with, ‘Ida Arnold broke her way across the Strand’. Furthermore, where Conan Doyle is very sparing on his description, Greene lavishes in it: ‘trams rocking down to the aquarium, they surged like some natural and irrational migration of insects up and down the front. ‘ Whereas Conan Doyle, writing as Dr. Watson, keeps it to the respectability of the place and its genteelness, much more important to a middle class Victorian than a clever simile, for example, ‘Upper Swandam Lane is a vile alley†¦ ‘ the effect of this is to give the reader an impression of what the alley looks like in their minds, instead of the precise detail Greene employs, it is often cinematic. He did not have to produce a script for the film version, as Brighton Rock reads more like one. One would not expect to find an author looking to join the ranks of world literature simply writing ‘potboiler’ short stories for bourgeoisie light entertainment magazines. In contrast, Brighton Rock is much more complex. It is classed as a modern classic, and therefore does not follow the simple lines of popular, mass produced fiction. Instead, its chapters are presented as from each of the character’s points of view making the plot non-chronological, as some events happen simultaneously but at different pages of the book. For example, the death of Hale and Ida searching for him occur at the same time but at different stages of the book. This adds a more complex level to the narrative. Brighton Rock is written nominally in the third person, as it still only follows each character’s movements in turn but the Sherlock Holmes stories are always in the first person, as Dr. Watson, which gives the reader a definite sense of place in the story but has its limitations. For example, all events must take place while Dr. Watson is present, or they must be recounted to him by another character. In contrast, Greene can make the reader everywhere at once and it allows him to use the cinematic detail in his description that gives his locations the depth and quality that Conan Doyle’s does not due to his use of the first person. This is because if Conan Doyle were to use such complex description and metaphor in his description as Dr. Watson or in the speech of another character, it would make them sound like they had verbal diarrhoea. Greene’s talent, I feel, lies in his ability to use such gushing torrents of description and manage not to bore or alienate his reader, rather he involves them further in the scene. Conan Doyle, as I have said, achieves this in a different way, not through lengthening his description but by the simple act of using the first person to write his stories: he makes the reader Dr. Watson. Another dimension to the description in Brighton Rock is that Greene is biased against more or less everything. The squalor of the Steyne in, ‘The shabby secret behind the bright corsage, the deformed breast. ‘ Words such as ‘shabby’ and ‘deformed’ give the impression to the reader of poverty and mutation, the two going hand in hand. These are things, especially mutation, which society abhors. By using these adjectives, Greene tries to make the reader hate the place as well. Also, in that passage, ‘deformed breast’ is an interesting contrast of words. The breast is usually regarded as being an artistic, beautiful and motherly object of adoration, but by making it deformed, in the reader’s eye Greene is defiling a beautiful object, making the impact greater. In The Man With the Twisted Lip Conan Doyle, by contrast, uses only simple atmospheric description and practical description (the naming of routes street by street, obviously made using a map of London, an unusual feature). An example of this simple description is found at ‘I seated myself in his armchair and warmed my hands before his crackling fire, for a sharp frost had set in, and the windows were thick with ice crystals. ‘ In this quotation two things are explored: the fire and the window. The description is atmospheric because it uses the contrasting words ‘frost’ and ‘warmed’, one being cold, the other hot. The effect on the reader is that they immediately imagine the atmosphere of warmness inside but bitterly cold outside that we all know. The simple description has therefore set up an atmosphere; it is atmospheric. In The Man With The Twisted Lip Conan Doyle does use one unusual device to add depth to his writing: a ruse in the plot at the very beginning to throw the reader off what the true plot is. That ruse is the disappearance of Isa Whitney. Conan Doyle does this to open the story in a mundane way, but surprise the reader with the eventual outcome: the disappearance of Neville St. Clair. Or perhaps Conan Doyle just got sick of the Whitney plot half way through writing. Who knows!? Other than this Conan Doyle sticks to the usual crime story plot: the missing/dead person or thing, the impossible clue, the amazing detective and the twist in the solving of it all. Greene does the same in his plot structure, although with much more focus on the characters in turn, especially on mentality of the criminal Pinkie. Greene tries almost to explain why Pinkie is so evil with the recounting of his scarred childhood (the ‘weekly exercise’), resulting in his misogyny (? ), Catholic godfearing and sadism. Also, Ida Arnold is the ‘detective’ in Brighton Rock, although she is not intelligent or brilliant, just a whore sentimental to Hale’s memory as Greene portrays her. In fact, Greene grudgingly makes Ida the heroine and the force of good, even though the traditional good of Godliness is the real enemy in the book. Ida is a weird choice for a heroine. She personifies every human sin. She is a puritan’s nightmare, as shown in, ‘Death shocked her, life was more important. She wasn’t religious. She didn’t believe in heaven and hell, only in ghosts†¦ ‘ and her ultimate anti-religious statement, ‘to her death was the end of everything. At one with the One – it didn’t mean a thing besides a glass of Guinness on a sunny day. ‘ In all, Greene’s story is one of ‘good’ as the here and now, however demonic and hedonistic, triumphing over evil the eternal whereas Conan Doyle has no such moral depth to his story, just an impossible clue. Brighton Rock is unusual in this way. Greene is writing a crime story, usually the realm of light entertainment (popular fiction) but here, he transforms the whole novel with the psychoanalysis of Pinkie and the subtext of religion, damnation and salvation. Greene sums this up in the phrase that Pinkie comforts himself with, ‘between the stirrup and the ground he mercy sought and mercy found’. Through this quotation Greene explores the hypocrisy of religion and the way the all-forgiving belief enables people to sin and expect God to forgive. The psychosis of Pinkie is explored hand in hand with his love/hate relationship with the idea of Christianity, best shown in Pinkie’s treatment of the doll; ‘holding the Mother of God by the hair’ and ‘His fingers pulled absent mindedly at the doll’s hair’. The simile of the Mother of God being held by the hair reveals Pinkie as the ultimate misogynist; the one woman, as a Catholic and a Christian, he should revere he is holding by the hair.